The Financial Brand Insights - Forum 2022 Digital

Agenda Details

WEDNESDAY, NOVEMBER 16TH 16

WEDNESDAY, NOVEMBER 16TH 16

7:00 AM - 3:30 PM

9:00 AM - 9:45 AM

Level 3 Ironwood Ballroom

Keynote: Jeremy Gutsche Jeremy Gutsche is one most respected authorities on innovation and change management on the planet. Google , Netflix , Disney , Starbucks , Wells Fargo , Coca-Cola , and IBM all tap his expertise to accelerate innovation and respond to trends. This mind- blowing interactive multimedia keynote will arm you with big picture takeaways and practical steps showing you how to adapt to the macroeconomic forces and mega-trends that are reshaping banking and the world around us.

Level 2 Promenade

Forum 2022 Help Desk & Luggage Storage If you have any questions or need help, the Registration Desk will remain open throughout the day until 3:30 pm. Be sure to pick up your bags no later than 3:30 pm. This is a complimentary service provided through the Aria Hotel & Resort bell desk. Please remember to leave the attendant a tip.

Level 2 Promenade Mariposa 5

Jeremy Gutsche

7:30 AM - 9:00 AM

Level 3 Juniper Ballroom

Networking Breakfast & Complimentary Espresso Enjoy a hearty breakfast and pick up complimentary Starbucks espresso beverages. Full breakfast menu includes hot dishes with eggs and bacon, fruits, cereals, and fresh juices. Vegetarian and gluten free options available.

9:45 AM - 11:30 AM

Level 3 Ironwood Ballroom

Lessons from the Andes In this extraordinary and inspirational keynote, Andes plane crash survivor and inspiration for the movie Alive , Nando Parrado shares the lessons he learned through his ordeal — how to respond to conflict, manage crises, make tough decisions and overcome inconceivable challenges. Lessons from Everest Extreme adventurer, polar explorer, and Everest expedition leader Alison Levine combines inspirational stories with breathtaking visuals to demonstrate the parallels between staying alive on the world’s most dangerous peaks and succeeding in today’s business world — where determination and willpower are essential to survival. Forum 2022 Leadership Summit Two unforgettable keynotes from two remarkable TEDx speakers with invaluable insights illustrating the power of leadership, ingenuity, adaptation, and perseverance in extreme situations.

Leadership Summit FORUM 2022

7:30 AM - 8:45 AM

Level 3 Starvine Meeting Rooms

Power Breakfast Sessions Enjoy a full breakfast buffet as the banking industry’s most experienced solutions providers share their insights in these sponsored educational sessions. These presentations are open to all attendees. Seating is limited, and available on a first-come, first-serve basis. Uncover Creative Solutions to Your Most Significant Banking Challenges Skip this session if you’re looking for a traditional PowerPoint presentation (read: boring!). Join banking peers and industry experts for an Innovation “Unconference” — an interactive workshop where attendees shape the agenda. Moderated by Daniel Haisley , EVP/Product at Apiture, we’ll discuss real-world banking issues, stress-test new ideas, and identify solutions based on the collective wisdom and experience of the participants in this engaging, hands-on workshop. Four Steps to Boost Your Marketing ROI up to 30% Lynn Neal , Global Practice Officer with RAZR, and Amy Tharrington , SVP Marketing with State Employees Credit Union (SECU) will show you how SECU, the nation’s second largest credit union, leverages the latest behavioral science strategies to optimize their marketing for measurable growth. Learn foundational aspects of behavioral science and how it impacts people’s response to marketing campaigns. You’ll learn the four Cs of effective financial marketing, with immediately applicable insights, new tools, and the essential do’s and don’ts that will make or break your campaigns. The Money in Mindset-Based Marketing: Strategies that Win SMBs Join Nicolas Rouleau , Group Account Director at Cargo, Karen Svendsen , RBC’s Senior Director Client & Business Strategy/Small Business, and Bryce Gartner , Chief Experience Officer at Cargo, for a panel discussion exploring key findings from Cargo’s latest SMB survey. Drawing on real-time answers to SMB customers’ most common questions, you’ll learn how to capitalize on the survey’s critical insights and tailor marketing tactics to capture more SMB relationships.

Nando Parrado

Alison Levine

11:30 AM - 1:00 PM

Level 3 Juniper Ballroom

Networking Attendee Luncheon Enjoy a hearty meal with a hot lunch, dessert and refreshments — no boxed lunches or cheap sandwiches. Vegetarian and gluten free options available.

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THE FINANCIAL BRAND INSIGHTS FORUM 2022

THE FINANCIAL BRAND INSIGHTS FORUM 2022

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