The Financial Brand Insights - Winter 2021

banking app. By merely tapping on an app link from the text message they’re instantly connected. Once there, they can access their card details, see their card image, and add their new card credentials to available digital wallets. Once your consumer taps to add credentials to a wallet, they’re ready to begin transacting. 3. Understand Spending As they transact, your customer can see and track where their card is being used — in person, online, in-app or card-on-file purchases — to better understand their spending. Each time they make a purchase, the merchant’s name, logo, contact information, map location and street- view photo are available. At a glance spending trends across merchant categories, time and location are provided, eliminating time spent analyzing and categorizing spending. 4. Manage a Card Digital capabilities put your cardholders in control of their cards and spending. Self-service options offer 24/7 assistance and information. Card controls and alerting capabilities are available to help your customer decide when, where and how their cards are used, which adds a level of security. Cardholders can also add travel plans or connect with you in just a few taps. Credit cardholders can view statements and make one-time payments. 5. Engage with Offers As a value-add, provide your customer with digital capabilities that include extra perks and convenient features that are easy for them to access and are relevant to their financial lives, like rewards and special offers. Digital Services Positively Impact Your Card Program By offering digital card capabilities, you’ll be able to strengthen your cardholder relationships and enhance loyalty by creating and delivering a simple and convenient payments experience. Digital Is Frictionless As the demand for self-service and touch-free transactions grows, digital card capabilities create

memorable payment experiences that enhance brand loyalty. Digital services provide you with a great opportunity to place your card top-of-wallet and front-of-phone. And at a time when every consumer’s business is important, you’ll also be appealing to a younger demographic and tech- inclined consumers. Digital Is Instant Consumers want solutions that align with their fast-paced lifestyles. Issuing cards digitally eliminates the wait time for a plastic card. You can give them what they want, when they want it — and empower them to transact and track their spending immediately. Digital Is Integrated Digital card capabilities can help you create a multichannel integrated advantage by evolving your account processing, card solutions and mobile applications into an end- to-end service that allows immediate in-store and online transactions. You’ll improve your brand’s stickiness with an optimized, seamless experience. You’ll also help decrease fraud reports by increasing your customers’ mobile wallet usage and reducing the number of service calls and dispute costs caused by unrecognized transactions. Differentiate Your Brand Providing a robust digital journey for your customers will distinguish your financial institution as a leader in the evolving digital landscape and significantly elevate your brand. By delivering fast, secure, convenient experiences, you can drive immediate usage for your card program and empower your customers to control their cards, see their spending clearly, and use their cards more easily. ▪ Providing a robust digital journey for your customers will distinguish your financial institution as a leader in the evolving digital landscape and significantly elevate your brand .

CardHub: Digital innovation delivered.

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