The Financial Brand Insights - Fall 2021

behaviors that makes the difference. Together those things create meaningful and memorable journeys through your branches. Financial institutions that leverage their market and ” To be a player in what is a complex financial market, you consumer insights to develop rich content that can be showcased through the latest technology set themselves apart and create mission-driven, brand-centered environments and experiences that today’s consumers are seeking. When you have the right framework in place, adapting to market trends, consumer needs… or even global pandemics… is quicker, more comprehensive and, as a result, more relevant. Relevancy to your consumers matters and can be the driver of creating memorable first impressions that lead to interactive experiences and, ultimately, long-term loyalty. Whether you’re considering a building, updated branding and/or technology refresh, current construction industry trends and what we’ve learned from past recession recoveries indicate that time is of the essence. But “acting now” doesn’t mean starting with a sledgehammer, rather, analysis and strategy - and the right partner to help you navigate a fast-changing landscape - are the best tools to start the job. n must create an engaging, relevant experience for your consumers.

can provide real-time intelligence and a quick pace that adapts to the changing market to minimize unnecessary cost increases. For these reasons, and many more, financial institutions can and should carefully consider their vendors’ abilities, looking specifically at the agility of their design, architecture, construction, and technology partners and how much they know about one another’s trade. In today’s economic climate, it is more apparent than ever that bringing all these functions under the same roof with a design-build partner is likely the best return on investment.

As an example, bar joists are needed for standard roofs in commercial buildings. In recent months, bar joists have been backordered, resulting in a timeframe that is out of line with most customers’ expectations. Knowing that upfront, our team is pivoting and finding new, innovative ways to design - without bar joists. Instead, we are leveraging precast concrete or industrial steel based on our supplier relationships and what is available in the desired timeframe. It comes down to collaboration - not only between the owner and the design builder, but also within the design-build process. With a design-builder, the process happens under one roof and often around one table, allowing for challenges to be identified and mitigated upfront and with a great level of transparency.

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Collaboration Keeps Costs In-Check

When starting with an independent architecture or design firm, it could take months to develop and sign off on a concept that then must be brought to the marketplace for material and labor pricing. With current inflation rates, that decentralized approach could mean a five to ten percent increase in costs and likely more back- and-forth negotiation and budget reconciliation. A design builder, however, addresses those issues in real-time, incorporating market conditions into the actual design and can even procure commodities at earlier stages in the process. The inherent collaboration within a design- builder means they can also design a project around current-state availability of materials and supplies. A design-builder can look at copper, lumber, paint and more and let that information determine next steps and influence design work.

Build More ThanWalls, Build Experiences

To be a player in what is a complex financial market, you must create an engaging, relevant experience for your consumers. That means extending your considerations to the “why” behind the bricks and mortar of your branches or operations centers. While digital screens and technology are increasingly being placed at the center of creating engaging experiences, simply having the tech is not enough. It’s the combination of the technology, architecture, branded design and communications fueled by a deep understanding of retail design trends and consumer financial

financial institutions’ overall readiness to deliver on point customer experience.

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THE FINANCIAL BRAND INSIGHTS FALL 2021

THE FINANCIAL BRAND INSIGHTS FALL 2021

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