The Financial Brand Insights - Spring 2022

How innovative bank and credit union leaders prioritize onboarding to scale and deepen customer relationships

By Kranthi Palreddy Syphax Executive Director, Marketing & Business Development NCR Terafina

Acquiring customers digitally is no longer a nice to have. It is a necessity. There are few banks and credit unions that are ready digitally today and those that make digital a strategic imperative are primed for accelerated and scalable growth. In its recent What’s Going on in Banking 2022 report, Cornerstone Advisors ranked digital account opening as the #1 top technology in banking for the third year in a row. Innovative organizations have a rare window of opportunity to revamp dated delivery and distribution models that govern customer engagement and retention strategies. How you think through this process right now will not only cast your immediate fate but also dictate how well you are positioned for long term growth and success. As financial institutions navigate through this ongoing pandemic there is a continued push to focus on getting digital account opening up and running quickly. However, it is just as important to carefully address how you repurpose existing sales capacity, particularly underutilized branch expertise to offer real time financial advice and guidance, whether remote or in person, to create a frictionless onboarding journey for your customers and prospects. Community and regional financial institutions, in particular, Strategic imperative: Digital account opening ranked as the #1 top technology in banking for the third year in a row . Cornerstone Advisors

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THE FINANCIAL BRAND INSIGHTS SPRING 2022

THE FINANCIAL BRAND INSIGHTS SPRING 2022

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